strategy digital


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- If you've got a small business to run,

then you know the importance of choosing

your digital marketing strategy wisely.

After all, the right digital marketing strategy

can either make or break your marketing efforts.

So in this episode, we're covering 20,

yes 20 of my top digital marketing strategies

for you to pick and choose from and combine

into the perfect digital marketing strategy

for your business, all right, let's get to it.

Hey there, my name is Adam Erhart,

and welcome to the Modern Marketing Show,

where we help you make marketing that matters.

So if you're interested in learning about the latest

and greatest marketing strategies, tools, tips, tricks,

and tactics, well, you may want to consider subscribing.

All right, let's talk digital marketing strategies.

Specifically, in this video, I'm gonna give you 20

of my absolute best digital marketing strategies

that you can use regardless of what market or business

or industry you're in.

Now rather than dive into the nitty gritty details

and specifics in each and every one,

I want to give you kind of a high level overview

and my key takeaways on what these strategies really mean

and why they've been effective in all of

the small businesses I've worked with and coached with

in order to help you generate more leads,

customers, and sales.

One more quick note, you're gonna notice a little bit

of overlap between some of these things,

and this is intentional.

After all, sometimes when we're taking a look

at digital marketing strategies, it's important

to look at both the high level kind of macro overview

as well as the low level micro specifics in order to find

which combination or two, three, or four items

are really gonna drive the point home for your business.

The goal here is simply to flood your brain

with possibilities, and not just possibilities,

but possibilities that have actually been proven

in the real world in helping businesses just like yours

to grow and generate more leads and do all the things

that a business is supposed to do

because at the end of the day, it's less about the tactic

and more about the overall strategy behind that tactic

'cause remember, a well executed but only average strategy

is gonna massively outperform

a terribly executed phenomenal strategy.

At the end of the day, it's what gets done

and what gets done well that really moves the needle.

Also, make sure to stick around right til the end

of the video because while I've listed the first 18 points

in no particular order, it's the final two points

that I believe are the most important

for small businesses to consider today.

All right, all that said, let's dive into tip number one.

All right, tip number one is all about coming up

with an irresistible offer.

Now what an irresistible offer is

is pretty much exactly like it sounds.

It's an offer that's too good to refuse.

Now sometimes these are referred to as godfather offers

or IOs or other terminology but they basically all

the same thing, and what it is is it's some kind

of offer that you can put in front

of your ideal target market that directly speaks to them

and compels them to take action.

Now here's the thing.

When we're designing an irresistible offer,

we don't necessarily have to compete on price.

We don't need to give anything away for free here.

All we have to do is understand that it's important

to reflect that we understand

where the customer's coming from,

meaning we know their pains, their problems,

their frustrations, and how our business

is uniquely positioned to solve that for them.

One of the most important points to consider

when you're constructing an irresistible offer

is that you want to be selling a painkiller, not a vitamin,

meaning what you want to do here is you want to solve

a pain rather than prevent a future problem

because people are a lot more likely to act

and take action when they're trying to solve

an actual pain and problem

that they're experiencing right now.

I like to describe these pains and problems as miseries

and basically what it is is it's some kind of pain

or problem or fear or frustration that they're trying

to get over, but this can also be referred to

as a bleeding neck which really stresses the importance

of getting this thing solved fast,

meaning you can either display this irresistible offer

in an ad or as a call to action on a blog post

or right on the homepage of your business.

The only thing to really remember here is the importance

of actually having it so that you can compel someone

to take action as soon as possible.

Now it's here in tip two that we're going to experience

the very first part of overlap that we're gonna see

as we move through these 20 items,

meaning your lead magnet can actually include aspects

or elements or maybe even the entire part

of your irresistible offer.

Now a really high level overview just in case

you haven't heard of a lead magnet before,

all it is is some kind of piece of valuable content

or information or could even be something tangible

or physical like a book or a trinket or a widget

or whatever it is, but you're going to use this

in exchange for your customer's contact details,

meaning maybe their name, maybe their email address,

maybe their phone number, maybe even their address.

Now the reason it's so important and so valuable

for your business to have a lead magnet is twofold.

Number one is having an appropriate lead magnet

positions you as the authority and actually shows

that you know what you're doing

by solving one of their problems through your content.

The second reason is you're gonna use this lead magnet

in order to attract leads, not surprising, right?

Now the way lead magnets traditionally work

is you're gonna wanna put this offer for the lead magnet

in front of your ideal target market.

You can do this through an ad or maybe even a link

on your website, and you're gonna direct them

to where they can download their free PDF

or their free guide or get their free book plus shipping,

whatever it is.

Once they get to that actual landing page,

they'll input their name and email address

and in turn, they're gonna get the guide,

and you're gonna get their contact details

which you can use to followup with them later.

My final point on lead magnets is this.

You don't need to limit yourself to just one lead magnet.

After all, the odds of your customers having

just one single problem might be pretty slim,

and you may want to approach their pains or frustrations

from a number of different angles

which is what your lead magnets allow you to do.

All right, tip number three

and one of the top digital marketing strategies

that I've seen work for small business

is none other than SEO.

Now, SEO, or search engine optimization is by far

one of the nerdiest, technical, most geekiest things

you can possibly talk about in digital marketing,

but it's also incredibly important.

In fact, SEO is largely responsible for the growth

of my first marketing agency back in the day,

that and content marketing, but again,

there is some overlap because content marketing

and SEO kind of work nicely together.

Anyway, the point is this, search engine optimization,

SEO, is incredibly valuable.

Now, we obviously don't have the time to get into

all the specifics and details here, but the point is

you may want to start allocating more resources to SEO

especially if people tend to be searching

for one of the problems that your business solves.

Now when it comes to SEO, there's a number

of different factors that influence it,

including onpage rankings and offpage signals.

Now, when we're talking about onpage,

these are things like the keywords you use

in your URL, your title, your headings, onpage content,

all sorts of things like that, and when we're talking

about offpage ranking signals, it really has to do

with the number and the kind of links that are linking back

to your content which is sending signals

to the search engines that this is valuable content.

Anyway the goal here isn't to dive into the technicalities

of SEO but rather just to educate you on it being

a valuable strategy and if you want to pursue it,

there's a ton of great content available,

I'll make sure to link to some in the description below.

All right the next point may sound similar,

but it's incredibly important to differentiate

and that's Google 3-pack SEO.

Now this point is only really valuable if you've got

a local business or an actual storefront

or actual physical location because what you're going

to be doing here is ranking in the map,

and this is incredibly important especially on mobile now

where most searches are conducted.

Now the way to find out if you're ranking

in the 3-pack is pretty simple.

First of all open an incognito or private browser

just so your history doesn't influence the results,

then type in whatever industry that you're searching for

and your city name and see what appears in the map results.

If you're not in the top three, you're missing out

which means you really need to spend some time,

some energy and some money

optimizing that Google 3-pack listing

because they get a ton of traffic,

especially from mobile where most searches occur.

Now this next tip is a little more out there

and a little less common than say SEO or Google 3-pack SEO

and it has to do with audio marketing.

Now like I said at the beginning,

these tips are listed in no particular order,

again except for those last two,

so I don't want to overemphasize or underemphasize

the importance or relevance of audio marketing

to your business.

That said, I know it can have a profound effect

if this ends up being the right channel

for your target market, and therein lies the key.

You see, to decide if audio marketing is something you want

to pursue, you first need to really clearly identify

your ideal target market, but we're gonna talk about that

a little bit later.

Now when we're talking specifically about digital marketing

strategies, obviously things like podcasts

and Spotify ads and things like that

are gonna come to the forefront of your mind.

That said, I also want you to consider offline

audio channels like maybe even good old fashioned radio.

Now, radio in my experience certainly doesn't provide

the same return on investment

that some of these digital channels do,

but as a supplement or accessory or even worth considering

'cause you never know, it might still provide enough

of a bump to make everything worth it.

All right, our next point is one of my all time favorites

and it has to do with email marketing.

Now fortunately, we already covered lead magnets

and the importance of acquiring customer contact information

like their name and their email address.

Well with email marketing, it gives you that opportunity

to followup and provide more value and make offers again

and again and again.

Now there's a lot of people out there complaining

about lower open rates and how email marketing

is losing its effectiveness and while this is true

to some degree, just think about yourself

and how you personally interact with content

and how you consume information.

Odds ar pretty good you check your email once,

twice, three, maybe even 10 times a day.

Well, the same goes for your customers.

They're actively involved with checking their email

which means it's a fantastic medium to reach them

and to spread your message.

Of course, like all the strategies we're talking about,

here are the devils in the details which means

you can't just spammily promote all kind of offers

and all kinds of garbage to your audience

or they're just gonna unsubscribe

and delete your emails as quickly as they receive them.

Rather, you want to be strategic and seek to provide

as much value as possible, meaning you're gonna educate,

you're going to inform, you're gonna provide

entertaining content, and overall,

you're gonna seek to be authentic

and human and really provide as much value as you can.

But when all that's done, of course you still have

to make offers so don't be afraid to

as long as they're relevant to your market.

Our next point is content marketing,

and as I've already discussed, between SEO

and content marketing, this is really how I built up

my first marketing agency.

It's a fantastic tool because content marketing allows you,

again, to educate, to inform, to provide value,

and to show that you're the authority in your field

by teaching people what you know.

Now, again, content marketing is kind of a high level

macro overview which entails all sorts of things below it

like podcasts and videos and blogs and interviews

and lead magnets and resource guides and all sorts

of stuff like that so it really is again

that high level overview.

The point is if you're not creating content

for your target market, you really should be

in one way, shape, or form.

The key with content marketing is to choose

the right format and the right style for you

and your audience, meaning if you hate the idea

of being on video, video's probably not gonna be for you.

If you hate the sound of your voice, maybe audio content

you're gonna wanna stay away from,

and if you hate the thought of writing,

well then obviously a blog isn't gonna be the best

for your style.

All that said, if I had to pick one

which is the absolute best form of content marketing

that we're seeing right now, it really has to be video,

and there's a number of reasons for this,

we're gonna cover that in just a minute on video marketing.

All right, and our next tip as promised, video marketing.

Now video marketing is a phenomenal tool

for small businesses in order to generate more leads,

customers, and sales and prove your authority

in the marketplace.

Next to having an in person conversation or meeting face

to face, video really is the next best thing

in order to establish trust and show your personality

and really humanize your brand and your business.

Also, the fact the video has a relatively high barrier

to entry, especially considering just typing up

a blog post, this is actually a good thing

because if you're serious enough to be watching this now

and really intent on improving your small business,

it means you're serious to overcome that barrier to entry

and do the things your competitors are not willing to do.

Specifically, overcome some of the discomfort

that initially arrives with video,

namely getting all the equipment set up,

figuring out what you're gonna say and then going through

the process of recording, editing and uploading your videos.

Now as I touched on in the last point on content marketing,

the reason I think video marketing is one of the most

powerful forms of content is because you're able to take

the video content and then syndicate it across a number

of different channels, meaning you can strip away

the audio and you now have audio marketing.

You can have it transcribed, and you now have a blog post,

and you can take little bits of snips or clips or quotes

or anything like that, and you've got all sorts

of different quote cards for all sorts

of different social media channels.

My takeaway point on video marketing is this.

It's only going to grow in importance as we move on

through the new year and into the next year.

So if you haven't yet, now's the time to start investing

in creating more video content for your business.

Our next point is copywriting,

and when we're talking about copywriting,

we're not talking about copyright or the legal aspect

of protecting your work,

but rather about creating influential

and persuasive sales copy.

The reason copywriting is so important

is because if you've got a small business,

which I hope you do, otherwise,

why would you be watching this video now,

well then it's important to communicate and to persuade

and to influence the perceptions of those

who are communicating and dealing with your business

and the way we do this is through copywriting.

But here's the thing with copywriting.

Rather than get bogged down in all the details,

the key takeaway point is that pretty much any kind

of communication that you're writing or putting on

your website or your ads or anything like that

really comes down to the copy that you're writing,

so the introductory hook, some of the benefits,

some of the features, how this is going to help

your customers achieve what they're looking to do,

how your business is uniquely positioned to solve

their problems, all of that is copywriting.

So there's a number of different formulas out there

to help you get started with copywriting,

but the biggest takeaway and the strongest

and most important point I want to make is really try

to be empathetic to your customers.

Understand where they're coming from, understand

their problems and their pains and their frustrations,

their dreams, their wants, their goals, and their desires.

Put yourself in their shoes and really seek

to understand, and your copy will become

significantly more effective allowing you to make

a lot more sales.

All right, our next point is on YouTube marketing organic.

Now, no surprise that I obviously believe YouTube

is a phenomenal tool in order to communicate your message,

provide some value to your marketplace,

and help to grow your business.

After all, that's why you and I are both here now.

Now there's two sides when it comes to marketing

with YouTube, the organic side and the advertising side,

which, spoiler alert, we're gonna cover

in just the next point, but first,

let's touch on the organic side.

Now to succeed in the YouTube organic side,

it's all about understanding that YouTube acts like

a search engine, meaning one of the best ways

to initially get liftoff for your YouTube channel

is to create content that your ideal customers

are actively searching for.

Now, whether your video gets watched or not comes down

to a number of different factors

like the thumbnail you choose,

the title, the competitiveness of the keyword

and just how good the video is overall,

but there's no better way to get started

than really just to get started.

In fact, even if you have no intention of ranking

for different search terms or becoming a YouTube celebrity,

it's still worth uploading your content to YouTube

'cause this can be a valuable resource for you

to direct current or potential customers too

in order to answer questions, solve problems,

even provide some troubleshooting information

for your product or service that they may have.

Overall, content marketing is important,

video marketing is a great part of content marketing,

and if you're gonna be creating videos,

then what better place to host them than on YouTube.

Now as I just touched on, obviously the next part

of YouTube marketing is the advertising platform,

and YouTube ads are quickly becoming

one of the most profitable and powerful forms

of advertising available online today.

I said that a little quieter 'cause it's still a bit

of a secret, you see, just like we saw Google ads explode

in costs over the years, well we're seeing

the same thing happen with Facebook ads,

but this hasn't happened yet with YouTube ads,

meaning we're still able to get in there

and get views for pennies on the dollar.

The thing is the YouTube advertising platform

is a little more complicated than the Facebook ad platform,

again, which creates that barrier to entry,

but YouTube's making it a lot easier to get your ads

in front of relevant and ideal target markets

and of course, there's a number of different ways

to do this including pre-roll ads,

those kind of annoying skippable things

that they put in front of the videos

that everybody kind of (clicking).

Well, those actually work.

Same thing goes for discovery ads, those ads that you see

at the top of the search which show

a little yellow ad thing, well those work as well

and can appear for whenever your ideal target market

is putting in a search term

that you want your video to appear for.

Key with really maximizing your YouTube ad is to make sure

to follow a really good script and template,

again, I'll make sure to link to one

in the description box below as well as to make sure

that your targeting is on point, meaning you're only showing

your ads and your videos to those who are most likely

to take action and do business with your company.

Our next tip is something that I get a lot of kickback from

and that's using your Facebook personal page

in order to market and grow your business.

Now the objections I get are always the same.

They range from I'm not even on Facebook

or I don't use Facebook to I don't want to be spammy

and promotional on my personal page

and pretty much everything in between,

but the reality is is that if you're good at what you do,

your business offer's a valuable service

and really helps people, well then you're kind of doing

a disservice to people by not educating and informing them

of what you have to offer.

Also, in today's world, where people don't like

to do business with businesses but like to do business

with people, it really helps and goes a long way

to humanize your brand and to basically become

a lot more authentic in your business doings.

So, how do you do this?

How do you use your Facebook personal page

to promote your business?

Well, it's actually pretty simple, you really just need

to be yourself and talk about things

that are of interest to you.

All the more power if you're able to do this

in a way that ties in to your business

in some way, shape, or form.

Maybe by telling customer stories or talking about things

that are of interest to your market

or sharing successes or highlights or even new developments

that are going on in your world.

Don't be afraid to start slow here and maybe just put

a few kind of tester posts our there just to get started,

but I think you'll be really pleasantly surprised

with how curious people are about this part of your life.

So don't be afraid to share it.

All right, no video on digital marketing strategies

for small business would be complete without talking

about Facebook advertising.

Now, I know we talked about how YouTube ads

are quickly becoming one of the most powerful forms

of ads available today but that doesn't mean Facebook

is out of the running yet.

In fact, it's still a phenomenally powerful tool

in order to get in front of your ideal target market.

Now I've got a number of videos out on the top

of Facebook advertising, so I'll make sure to link

to a playlist in the description below,

but the point is this, if you've got a small business,

you need to be using Facebook ads.

You can use them to create brand awareness,

you can use them to promote your videos,

you can use them to generate leads and give away

your lead magnet and pretty much everything in between.

The point is is that you've got to spend some time

and possibly some money and some energy as well

in deciding which is going to be the right strategy

and the right approach for you,

but I know there's one out there.

If you're just getting started, and seeing as we're talking

a ton about video in this video, well a great place

to start is with a Facebook video ad.

The reason this is so powerful is because Facebook

is trying to promote videos as much as possible,

but you're also able to retarget people who watch

a certain percentage of your video,

meaning if someone watches, say, 25 or 50% of your video,

they've shown some interest, they've shown some intent

and they've taken some action by staying involved

up to that point.

Well you can now create an audience of these viewers

to retarget later with other relevant offers,

other videos, and essentially continue to build trust

for pennies on the dollar.

Takeaway point, Facebook ads, gotta use 'em,

which leads nicely into our next point on Instagram ads.

Now, the thing with Instagram ads really comes down

to the fact is your target market on Instagram.

If they are, you obviously want

to be using Instagram ads as well.

The beauty is is you've got a couple different formats

to choose from including feed ads and stories ads.

Now if you're not familiar with Instagram,

those are essentially just the two main different ways

that people interact with the platform.

But the key is is choosing the right one for you

and your business and then designing them accordingly.

The beauty of Instagram ads along with Facebook ads

and along with pretty much any other kind of advertising

is it allows you to instantly put your message in front

of your ideal target market which means you don't need

to spend weeks or months or years building up

an organic audience.

You can immediately go out there and put your ad

right in front of who you need it for

to test whether it works or not,

whether you need to refine your offer

or find your targeting or find your message in general.

Takeaway point on Instagram ads is if your audience

is on Instagram, you need to be using Instagram ads.

They're a phenomenally powerful tool.

And this leads us nicely into our next tip,

which is retargeting.

Now, retargeting essentially is your ability

to go out there and to show ads to people

who have engaged with your content

in some, way, shape, or form before.

Now retargeting is amazingly powerful for just

a number of different reasons, and I get really excited

about it because the beauty of retargeting is that

you can go out there and show your ad to someone

and if they take any kind of action whatsoever,

you're able to go out there and followup again

and again and again which allows you to increase

the frequency with which you're showing your message

to someone and as human beings,

we've been kind of conditioned to associate frequency

with trust, meaning the more touch points you're able

to go out there and get in front

of your ideal target market,

the more they're going to trust you and your business.

Now here's the beauty.

Facebook, Instagram, YouTube, and the Google display network

all allow you to use retargeting.

Here's an advanced tip.

All you really need to do is get someone

to your main website, to your main landing page,

and as long as you have the pixels installed,

you're able to then cross retarget across

a number of different platforms, meaning if you can get

someone from Facebook to go to your website,

well then you can retarget them on Instagram

or on the Google display network.

Same thing goes with YouTube.

If you can get them to go from YouTube to your website,

well then you can retarget them on Facebook

or Instagram or back on YouTube again if you want,

and really they all kind of play together

so you create this omnipresent,

multichannel marketing approach.

Sounds super nerdy, but it's super cool.

And this leads us nicely into our next point

on the Google display network.

Now, pretty much everyone's familiar with Google

as well as Google ads, those things that appear

at the top of the search engines and show

the little ad button beside them,

but what most people don't know

is that Google also has real estate on all sorts

of different websites allowing you to put banner ads

anywhere you want pretty much.

Now, banner ads used alone, not the best strategy,

certainly not the most effective,

but when used in conjunction with the retargeting strategies

that we just talked about, they're again a phenomenal way

to increase the frequency with which someone sees

your message.

The beauty of the Google display network is that

it's really cost effective, meaning you can go out there

and show your banner ads to people who have engaged

with your content and only people who have engaged

with your content for really, really cheap.

Now here's my big point with the Google display network.

I don't recommend using this for cold traffic,

meaning I don't want you to be going out there

and showing this people who have never engaged

or interacted with your business before.

It's gonna become really expensive and not that effective,

but if you're using it as a retargeting method

in order to continue the relationship,

to show relevant offers, and stay top of mind

with your target market, then it's a phenomenal tool.

All right, our next tip on digital marketing strategies

for small business is no digital marketing strategy at all

which is exactly why it's a lethal weapon

in today's digital age.

And that tool is direct mail.

Now when it comes to direct mail, I want you to think

about it in the same lines that we just talked about

with the Google display network,

meaning I don't want you to use it to generate cold traffic

but rather to nurture the relationship

with existing customers.

You see, in today's day and age,

there's something really valuable about getting

a physical, tangible piece of something in the mail.

This is true across all kinds of different generations

including millennials who actually value and open

and read hard copy direct mail.

So if you've got a customer list or a lead list

or even a prospect list, definitely want to be taking

some time to put together some kind of direct mail material,

and my advice here is to keep it as personal

and as relatable and authentic as possible.

This means no glossy brochures required,

no really polished materials but really just

a simple typed letter letting them know

about what's going on and why it's important to them

and most importantly why they should care.

Fantastic tool, really good way to build trust

and nurture the relationship.

All right our next point is on the lifetime customer value.

Now, what is the lifetime customer value,

and why is this important to your business?

Well for starters, the lifetime customer value

is really pretty much exactly what it sounds like.

It's the value of a customer over their lifetime

to your business.

Now why is this important?

Well, when you understand what the value of a customer

actually is to your business, it allows you to make

really strategic and really budget conscious decisions

about what marketing decisions are good

and which ones are bad.

Take for example you know that the average customer value

of a customer to your business over their lifetime

is a thousand dollars.

Well, you can then decide how much of that you want

to attribute and allocate to marketing

in order to acquire new customer.

For example, let's say that you can go out and buy

all the customers you want for 500 dollars.

Well, you may want to do this because you're gonna get

a 500 dollar profit on each one of these decisions.

Another example is let's say that you're investing

in a certain marketing strategy,

and it's costing you 1200 dollars to acquire a new customer.

Obviously, you're gonna wanna cut this thing off

pretty short or make some modifications soon

because what you're doing is you're acquiring customers

at a 200 dollar loss.

Again, all sorts of different formulas and strategies

and things we can look at later on this,

but the key point is you really need to understand

what the lifetime customer value is of a customer

to your business so you can make educated

and informed marketing decisions on which ones

are gonna provide a return on investment

and which ones are gonna lose.

All right, so you've made it to our final two tips.

Congratulations, I hope you've got a ton of good ideas

that you can use and pick and choose and draw from

in order to form the perfect strategy for your business.

All that said, these next two tips are pretty much gonna

be powerful regardless of which ones you've chosen before

because they've been proven time and time again

to deliver the most bang for your marketing buck.

So the next point that we have to cover here

is the importance of testimonials and case studies.

Now, testimonials and case studies have been around

since basically the beginning of business

when someone said hey, how's that business?

And they said, ah, it's pretty good.

Well, that right there is a testimonial.

What you wanna do is you want to capture these

and then display them in order to prove

that you actually know what you're doing

to your prospective customers.

Now there's been a ton written about testimonials,

and everybody says that you need them.

In fact, so much so that it's often just kind of ignored

because it's assumed to be just something you need

so everybody understands it, so everybody ignores it.

Counterintuitive, but that's the way it works.

So don't be one of those people, rather make sure

to be one of those people that actually understands

the true value and importance of a testimonial

and a case study if that's the way your business operates.

You see by displaying and demonstrating them,

it provides an enormous amount of social proof,

and this is going to become increasingly more important

as we move into the next year and years beyond

where skepticism and cynicism and doubt about businesses

and companies is at an all time high, and people are looking

for true, prove, and authentic businesses

in order to give their money to.

Now testimonials and case studies is a bit of a weird thing

to be talking about when we're talking

about digital marketing strategies for small business,

but it's incredibly important because acquiring testimonials

and building out really thorough case studies

is a fantastic way to prove

that you actually know what you're doing.

Social proof is one of the most important influential

factors in getting someone to actually trust your business

and do business with you, and testimonials and case studies

are that social proof that you need in order to do this.

It can then also be leveraged across all your different

social platforms as well as on your website

to clearly demonstrate that you're the one for the job.

All right, and our final tip, and what I believe

is the single most important element in a digital marketing

strategy above all is having a really clear,

really identified, and really thoroughly built out

ideal customer avatar.

So first a few details on what this avatar should entail

and then why it's so important.

Now when we're talking about an ideal customer avatar,

we're talking about building either a fictional

representation of your best customers or really picking

kind of that one or two of your ideal,

most perfect customers and really describing

who they are and what makes them different.

We're talking about demographic details,

like age, gender, income, occupation, title,

geographic details, like what city, state, province,

country, neighborhood, wherever they live,

and psychographic details like attitudes, interests,

opinions, beliefs, affiliations, organizations,

things of that nature.

The better you understand your ideal customer avatar,

the better you're going to be able to make them feel

understood when you're creating your marketing material,

and that's what really moves the needle

and gets them to take action.

So here's why having an ideal customer avatar

is so incredibly important.

Well, when you have this ideal customer avatar in mind,

you know who they are, you know what they like,

you know how they speak, how they dress, what they do,

well then you're able to make really strategically aligned

marketing decisions, meaning you're able to identify

which social media platforms you're ideal customer avatar

is active and present on and which ones they're not.

You're able to identify what messages are gonna resonate

with them and which ones are gonna fall flat

and you're able to determine what types of campaigns

to launch and which ones to completely ignore.

You see when you look at your digital marketing

strategically and wholistically through the eyes

of your ideal customer avatar, everything gets a lot easier,

a lot more clear, and a lot more effective which is why

it's my top tip, and my top digital marketing strategy

for small businesses.

All right, so thanks so much for watching.

I hope you enjoyed the episode.

If so, make sure to give it a thumbs up,

subscribe to the channel, and say hello

in the comments section below.

For more great marketing strategies, tools, tips,

tricks, and tactics, make sure to head over

to adamerhart.com which is packed full of resources,

articles, blogs, and videos all designed to help take

your marketing and your business to the next level

and way beyond that.

All right, so thanks so much for watching,

and I'll catch ya next time on the Modern Marketing Show.


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